From London to La Violetera: The history of flower boxes

In London, I also discovered something that would become part of La Violetera's signature years later: flower boxes.

Their great proponent was the floral designer Jane Packer, who began to create arrangements inside hatboxes. In England, hatboxes were very common, and she had the sensibility to see in them a perfect container for flowers.

Jane Packer was one of London's most influential florists. Her modern and elegant style quickly captivated London's high society and many of the city's most exclusive events.

In England, where flowers are part of the culture and most important celebrations, her work became a reference. Her designs began to be seen at social events, elegant homes, and celebrations where a taste for flowers is part of the lifestyle.

Learning at her school was a very special experience for me because I was coming into contact with a way of understanding flowers deeply linked to tradition, elegance, and a love for English gardens.

This is how the first floral designs in boxes were born: elegant, practical, and with an aesthetic very different from traditional arrangements.

I had the good fortune to learn at her floral design school in London, where I got to know her vision and her way of working with flowers firsthand. That experience was deeply inspiring.

Shortly after attending her courses, Jane Packer unfortunately passed away, leaving the world an immense floral legacy that transformed the way floral arrangements are presented and designed.

With that inspiration, I returned to Mexico and was one of the first to bring this concept of flower boxes, which are now so common in many parts of the world, but at that time represented a completely new way of presenting flowers.